The Obstacle is the [only] Way

This post originally appeared on my buddy Will Parker’s website on September, 21st. Thanks for posting, Will! I made a poster recently. I was trying to figure out a tangible and visible way to remind myself of the lessons I’ve been learning these past few months (will get to those in a second). So, instead […]

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Media by Design

I often talk, tweet, and generally rant about being “customer-centered” and making marketing and media decisions around what is best and most intuitive for your customer. So, I thought it may be helpful to take a moment and answer the question: “what does it look like to be customer-centered?” Obviously, that answer will vacillate depending […]

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Bacon, Christmas, and Making Money

“Chickens are kinda on the fence when it comes providing a great breakfast…pigs are all-in.” – Gene De Libero Expectations are a powerful thing. Remember when you were a kid and you couldn’t help but amp up unreasonably high expectations for holidays like Christmas, or summer vacation? It almost didn’t matter what ended up happening […]

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Market Where Your Customers Are

Decided to try a new approach and create an infographic visualizing the need for marketers (businesses, etc.) to approach customers where they are today. We all know mobile is important and ever-growing. I think, however, that we become numb to the staggering growth that continues to exist in the marketplace. Some highlights: 50% of consumers […]

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