I often talk, tweet, and generally rant about being “customer-centered” and making marketing and media decisions around what is best and most intuitive for your customer. So, I thought it may be helpful to take a moment and answer the question: “what does it look like to be customer-centered?” Obviously, that answer will vacillate depending […]Read more "Media by Design"
Here’s the dirty little secret the digital industry doesn’t want you to know: digital is just a tool. Of course, I believe digital has infiltrated our lifestyles, breached the walls of our homes, transformed the way we learn, re-fashioned how we shop, and given us new opportunities to tell stories. Digital has/is changing the way […]Read more "Digital Strategy: The Magician’s Wand"
“Chickens are kinda on the fence when it comes providing a great breakfast…pigs are all-in.” – Gene De Libero Expectations are a powerful thing. Remember when you were a kid and you couldn’t help but amp up unreasonably high expectations for holidays like Christmas, or summer vacation? It almost didn’t matter what ended up happening […]Read more "Bacon, Christmas, and Making Money"
Decided to try a new approach and create an infographic visualizing the need for marketers (businesses, etc.) to approach customers where they are today. We all know mobile is important and ever-growing. I think, however, that we become numb to the staggering growth that continues to exist in the marketplace. Some highlights: 50% of consumers […]Read more "Market Where Your Customers Are"
Note: This post was originally written and posted on http://www.wiprodigital.com Verizon’s AOL Acquisition: The Real Deal Many theories have been circulating in the wake of Verizon’s recent industry-rattling acquisition of AOL. Reactions were diverse. On one side of the approval scale, social networks fluttered with excitement over new content opportunities for Verizon. On the other, some industry […]Read more "FINDING THE CUSTOMER IN VERIZON’S AOL ACQUISITION"
I attended my youngest brother’s high school graduation this past weekend. What I thought would be a fun time to see family, friends, and enjoy some beautiful spring South Carolina weather ended up being all of those things with an added benefit. Perhaps it was the fact that he graduated from the same high-school as […]Read more "Thinking Back & Thankfulness"
This is part 2 of 3 in a series of posts answering, “WTD (What the Digital) in an effort to explain my opinion of the space I work in, and specifically what I do within that space. First, I’ll take a shot at answering “What is Digital?” Then I’ll provide my opinion on “What is Digital […]Read more "What Is Digital Strategy"